I bet you didn’t realize all of the other job titles you’d have once you started your online business. Not only are you a health coach/bookkeeper, travel agent, etc. but you’re also a:

• Customer service expert

• Accountant

• Copywriter

• Content Creator

Because, let’s be honest keeping up with social media content, email marketing, and blogging is a lot.

By repurposing your content you can revamp your existing content into something new like social media posts, emails, podcasts and so much more!

But before we get into the nitty gritty of repurposing, we have to first talk about content strategy.

What is a content strategy? Here’s a simple definition.

A plan for how you will attract, nurture, and convert your target audience through the content that you produce.

4 Core pieces of an effective content strategy:

1. Messaging:
   
   Knowing who you’re target audience is and speaking directly to their desires, needs, and hesitations by conveying the value that your product or service provides
   

2. Engaging:
   
   Having conversations with people to grow trust and likeability. Actively listening to the needs/wants of your target audience.
   

3. Choosing your marketing platforms:
   
   Social Media: Do research to see where your dream clients are hanging out, are they on Instagram, LinkedIn, Threads, TikTok, etc.
   
   Purpose: Engagement + Brand Awareness + Selling
   
   Email Marketing: Find an email service provider that’s easy for you to use and has features that can grow with your business.
   
   Purpose: Engagement + Nurturing + Selling
   
   Long-Form Content: Blogging, podcasts, YouTube videos.
   
   Purpose: Discoverability + Brand Awareness
   

4. Call-to-Actions & Goals:
   
   What is the purpose of each piece of content you are publishing, what next step would you like the reader to take?

Your content across all platforms should all build off each other and have consistent messaging.

Now that we’ve covered that…

What does content repurposing mean?🔥

Let me explain it this way ⤵

Night 1: You cook an amazing roast chicken with veggies. (original piece of content = blog)

Night 2: You use the leftover chicken to make soup. (new email newsletter)

Night 3: You use the leftover chicken to make chicken alfredo. (Instagram Reel)

Repurposing content is when you take one original piece of content (Instagram post, Thread, podcast episode, etc.) and turn it into something new (email, Instagram post, freebie, podcast episode, etc.)

🚨 Important Note: Repurposing is not copy & pasting the copy (aka caption, email..). It means taking your content and remixing it into something new using the same key tips/value from the original piece of content.

5 Benefits of Content Repurposing:

1. Solidifies your brand messaging + authority in your niche

2. HUGEEE time saver

3. Helps you stay consistent with your marketing because you won’t be struggling with what to post

4. Diversify your marketing - you don’t have to rely on just one platform

5. Boosts visibility

How to Repurpose Your Content:

→ Find an originating piece of content. Search through your social media, emails, freebies, presentations, podcasts, etc and

→ Pick the platform that you’d like to repurpose it onto.

→ Rework the copy by expanding on tips or breaking them down to make it fit the new platform. Add a new perspective, story, etc. Refreshen it up. ☺️

→ Optimize! Add keywords (if blogging), design and add a call-to-action.

⚡️ Let’s Recap

When you pair a solid digital content strategy with a content repurposing strategy, you will find that you will stop stressing out over staying consistent with your marketing.

Too busy to do this yourself?

Let me do your repurposing for you!! I’ll search through your existing social media content, emails, website, presentation, etc, and turn them into blogs and emails! No more ghosting your email list or putting off blogging anymore.

Hey, have we met? I’m Krystle! If you’re a burnt out business owner trying to do all of the things alone, you’ve made it to the right place.

I offer a variety of services to help take the weight off of you so that you can focus on the things that you love doing in your business.

From tech builds like course & email platforms to funnels and blog strategy & writing, I’m here to support you!

Follow me on Instagram where I share simple tips that you can apply right away and I also have some fun content to lighten things up because social should be fun, right?

Looking to start a blog of your own? I offer both Done-for-You and Done-with-You options! Browse Blogging Services.

Have a big launch coming up or needing some email funnels built? I have you covered there too. 😍 Browse Tech Services.

Wanna chat more? Send me an email hello@krystlestraubco.com or send me a DM.

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