The day that all Flodesk users have been waiting for has finally come as of July 18, 2024, yes this day will go down in small business history! Click actions are here!!!

Okay maybe you’re not as excited as I am but I promise, this is a game changer for email marketing.

Why segmentation works.

Going back to what I said in the example above, you are delivering the right content to the right people.

We are all bombarded with a ton of emails daily and the quickest way to get someone to unsubscribe is by sending an email that isn’t relevant to them. So by giving your people the info they want, they’re more likely to stick around! 😍

Another bonus, writing more specific content for a specific group of people is actually easier because you know what they’re interested 

🎉 Now Introducing Flodesk Click Actions!!

When I first started my business, I used MailerLite which worked fine and when I was ready to invest, Flodesk was who I chose and I’ve never looked back. I will say that up until about 1 year ago, I was getting a little annoyed that click actions weren’t a thing.

But now Flodesk not only has beauty but brains too!

Click actions give business owners an easy way to segment their audience within an email they’re sending. Before click actions, we would have to build a landing page and have the subscriber opt-in AGAIN so that they can be dropped into a segment. No bueno for user experience.

Here are the actions that can be triggered with a click of a link or button ⤵

Click actions give business owners an easy way to segment their audience within an email they’re sending. Before click actions, we would have to build a landing page and have the subscriber opt-in AGAIN so that they can be dropped into a segment. No bueno for user experience.

Here’s what it looks like in an email:

Pro Tip: Make your link a thank-you page with the next steps or additional info.

Alright now let’s get into some practical ways to use click actions in your email marketing.

🚫 Opt-Out from Launch Emails: Decrease Unsubscribes

Unsubscribes during a launch period can be brutal! It’s normal because you’re emailing more frequently and dun dun dun, hard-selling which leads people to unsubscribe. Don’t take it personally.

The good news is that now in Flodesk, you can to add a link or button that gives your subscribers permission to opt out of upcoming launch emails and remain on your email list!

How to do it: Add to segment “DND” (Do not disturb)  and then when you’re sending out your launch emails, exclude this segment from the delivery.

🔥 Custom Field Segmenting: If you want to get fancy and personal with your subscribers.

This is if you wanna get really nitty-gritty in targeting your audience. Flodesk showed examples of using labels like “Enneagram 2” and “Birthday Month.”

Another way to use this is to let your subscribers tell you how often they want to be emailed, what they want to see, etc. Yes, this could mean more writing for you but no one is telling you that you have to use it this way, just a suggestion ☺️.

And there you have it! 

Please, please, please let me know if you have any questions.

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