Freebie Refresh: 9 Places to Promote Your Lead Magnet
Remember that fabulous freebie that you created forever ago? The one that you knew was going to THE lead magnet that was going to make your email list explode with raving subscribers turned clients.
The one that took you months to create because you were obsessing over every detail, Canva template, font and GIF?
How’s it doing now? Collecting digital dust? Hopefully not but if it is, let’s dust that baby off and get it in front of more people!
I’m going to show you 9 places to promote your freebie, from the obvious Instagram bio link to sprinkling it all over your website, you’ll be growing your list in no time! And stick around to the end for my secrets of how to convert those downloaders into devoted fans and clients.
But first, why is a freebie important anyway?
Grow Your Email List Organically:
Sure, you could just beg for more email signups, but let's be real, nobody wants more emails in their inbox. A freebie, on the other hand? It’s way more enticing to say, “Save time creating content every week and download my templates now” versus “Sign up for my newsletter.” You get a hot new lead, and they get a solution to their burning problem.
Establish Authority and Expertise:
You’re providing your client a quick-win. You’ve done the research and know what your ideal client is struggling with and you put together a resource to help them where they are to achieve a solution they desperately need.
Flex your expertise. You’re the hero saving the day with this freebie! When you provide value, you’re simultaneously building trust and showing that you are the expert in your niche.
Nurture Leads and Convert to Clients:
Opportunity to nurture ideal clients through a welcome email sequence (aka funnel) so that they can learn more about you and your services.
Now that you have your freebie created and all the tech built, it’s time to get people to sign up.
9 Places to Promote your Lead Magnet aka Freebie
IG Bio Link
This one is obvious but just in case, make sure you update your bio to say, “Download xyz here” and then have the link that will send the user to the opt-in page.
Email Footer
I love optimizing footers to include links.
Blog Footer
Again, don’t underestimate footers. The readers are already scrolling so might as well through in some links to get them to keep bingeing through your content.
Website In-Line Forms
Create an in-line form through your email service provider and then embed it onto your homepage, services page, etc. Add some copy about what your lead magnet is and what transformation it provides. (P.S. This also helps with SEO ranking!)
Pinterest Pins
Pinterest is essential if you want to get even more eyes on your freebies. Think about it, how many times have you turned to Pinterest when you’re searching for something? Don’t miss out on ideal clients, because they are using this tool daily.
When creating your pins use specific keywords and boards to increase your visibility.
Resource Page
I love it when a website has a resource page. One landing page with all of the free resources that they offer. It makes it so easy for someone to hop on and download what they need.
Podcast Notes
Do you have a podcast or will be featured on one? Make sure to add a link in the show notes.
YouTube Descriptions
Give watchers another way to interact and learn from you by adding the link to the description and your channel page as well.
And there you have it! You have blasted the internet and socials with your lead magnet. Now you can relax and watch your email list grow!
Hi, I’m Krystle. Techie & Content Marketing Specialist
If you’re a power-house CEO stressed out with trying to do all of the things alone, you’ve made it to the right place.
I offer a variety of services to help take the weight off of you so that you can focus on the things that you love doing in your business.
From tech builds like course & email platforms to funnels and blog strategy, I’m here to support you!
Want a full rundown of what tech you need to set up before you launch your freebie, course or digital product? I got ya covered, download the New Offer Tech-List to help make launching wayyy easier and it’s free 😍.
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Browse my services and see if you’d like to partner up on your next launch or if you need a VIP Day to get some of your tech in order. I’m your girl.
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